Bib Wines

BIB Wine supply premium, sustainable organic boxed wines and offer a subscription service for their wine club.
industry
Food, Wine
date
May 2020
services
Branding, Packaging
link
https://linktoproject.io/

The Brief

To devise a media strategy which drove high levels of audience discovery, brand awareness and lead generation for The BIB Wine Club.

The Objectives

Brand awareness and engagement
Consideration - traffic driving activity
Lead generation (sign ups to waiting list)
Bib Wines

The results

2 million
Audience reach with a max CPM of £6.8
£7
The overall CPL achieved after x amount of months
5.5x
The overall ROAS worth of boxed wine purchases

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